Europes fastest growing wholesale marketplace, revolutionizing the way retailers shop for their stores.


Retail continues to grow, especially online. But one of the most underserved segments in the last 20 years of digitization has been the wholesale experience. Orderchamp is changing this by offering a complete wholesale marketplace to enable retailers to find unique and exciting products from thousands of creators all in one platform. Both parties benefit from a seamless process and can easily complete a transaction with limited efforts and administration. This will allow both of them to work with more parties.


A familiar team: founders SEOshop are going to do it again

The team has a proven track record of working well together. The founders of Orderchamp (Ruud Stelder and Dennis Cuijpers) where the previous founders of SEOshop (sold to Lightspeed). Also, Orderchamps CEO, Joost Brugmans and CFO, Max Verduyn worked at SEOshop as respectively Head of Business Development and CFO. The founders of Orderchamp are well-known to henQ, as we were the first (and only) investor in SEOshop. And it speaks for our relationship that the team opted again to work with henQ. We have seen in the past how successful this team can be and we have been impressed by how hungry this team is to build something even bigger with us. The team has a unique experience and reputation in this market and they already managed to leverage this by showing strong initial traction.


Becoming the wholesale marketplace for European retailers

It is the team’s ambition to become the go-to place for retailers to discover and try new products across categories. The team liked our shared ambition and realized that we will be able to push each other to achieve even more than what was achieved with SEOshop. Additionally, the team appreciated our process in which we focused on the essentials for the first phase to get Orderchamp off the ground. This allowed them to focus most of their time on actually building the business.




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Investment date


HQ Location

Amsterdam, The Netherlands


Online wholesale purchasing platform