We’re proud to let you know that henQ, from its third fund and together with existing investors Inventure and Creades, will invest up to 5.6 million euro in market intelligence platform Stravito. This late seed round will be used to further expand the company’s mission to improve the use of market intelligence in consumer goods companies.
Yearly more than 58 billion dollar is spent on market research and insights, but using insights and knowledge efficiently is something most global giants struggle with. This is now more relevant than ever with the ever-increasing amounts of data gathered and available to make better decisions in any corporate. In just 18 months, Stravito onboarded seven global consumer goods companies, including French dairy giant Danone.(more…)