We are happy to announce that we have just launched our fourth fund with a first close of €70M. Our focus will remain as it has always been: leading pre-seed up to Series A rounds in B2B software companies across Europe. Working remotely has been our way of working for years and we’re not new to closing deals remotely. Against that backdrop, while having just raised a new fund and doubling down on what we do best, we’re very proud that henQ 4 is here!

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The chemistry between Aula and henQ probably was predestined even before we ever met: a startup and VC without an office, both working fully remotely, and – as the cherry on top – with Aula being a business that enables remote learning. In that sense, it should not come as a surprise that we are proud to announce our fully remote deal with them.

Although we cannot wait to have our first meal together, we believe that – with the tools available today and a current generation of founders and VC’s – meeting in person is not a requirement to do business.

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Today Formulate, a SaaS company focusing on AI solutions for retail promotions, announces they have closed a late-seed round of 3.7m EUR, led by henQ, with the participation of Industrifonden and J12 Ventures. The funds raised will be invested in international expansion and growing the team.

It began in 2016 with a pile of research papers and a consultancy project focused on analysing a retailer’s sales data. The founders of Formulate soon recognised that the need to improve promotion analysis within retail was huge. Most analyses and forecasts were done on gut-feel alone, without proper tools to manage, analyse, and visualize quantitative results in order to make data-driven decisions. Since then, Formulate has designed, developed, and begun to sell Retail DecisionCloud, a cloud-based AI SaaS solution. Current customers include leading Swedish retailers, such as Coop and Apoteket.

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Today, Artificial Intelligence (AI) startup Aito announced it’s latest funding round in which it raised €1.6M from B2B software investor henQ and launches the public version of its Predictive Database which combines machine learning and database into one single platform.

That AI is a hot market is not in question. Gartner says AI augmentation will create $2.9 trillion of business value in 2021. But before this can happen, one serious problem should be tackled: most AI projects flat out fail. And most failures in AI projects are because of a lack of skilled staff and unrealistic expectations according to recent IDC research. This is exactly what Aito is fixing.

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