henQ and existing investors invest 5.6 million euro in market intelligence platform Stravito

We’re proud to let you know that henQ, from its third fund and together with existing investors Inventure and Creades, will invest up to 5.6 million euro in market intelligence platform Stravito. This late seed round will be used to further expand the company’s mission to improve the use of market intelligence in consumer goods companies.

Yearly more than 58 billion dollar is spent on market research and insights, but using insights and knowledge efficiently is something most global giants struggle with. This is now more relevant than ever with the ever-increasing amounts of data gathered and available to make better decisions in any corporate. In just 18 months, Stravito onboarded seven global consumer goods companies, including French dairy giant Danone.

stravito founders
Stravito founders Thor Olof Philogène & Sarah Lee

In working with Stravito we were very impressed by the experienced founding team, consisting of Thor Olof Philogène, previously Growth and Chief Revenue Officer at iZettle and part of iZettle’s management team, and Sarah Lee, previously Business Lead Card Payments and Commerce at iZettle, who are working together with Andreas Lee and Anders Örbom. Lee and Örbom founded market research company NORM, which was acquired by the world’s then 3rd largest company in market research, GfK.

For henQ the investment in Stravito is not only a great investment — it also shows our further expansion in the Nordic market and proves our ability to win seed deals from local as well as international players by standing out as a VC. One of the reasons Stravito chose henQ is because of our dedicated b2b software focus and with that the right skill set to support the Stravito team in scaling their company. Another reason is their international expansion plan: Stravito wants to grow across Europe and into the US, and sees an international over a local VC as a benefit here and henQ bringing the right value-add experience in scaling sales internationally. And their first move: Stravito is opening up a sales hub in Amsterdam.

This announcement is also featured at Tech.eu, see the article here: https://tech.eu/brief/swedish-knowledge-tech-startup-stravito-raises-e5-6-million/