Xite only Dutch company on stage South by Southwest

henQ portfolio company Xite had the honour of presenting itself at the prestigious South by Southwest ® (SXSW®) music and tech conference in Austin, Texas.

Diederik van Zessen (Music & Programming Director) and Nikita Kovalchuk (Technical Program Manager) were in the US last week to explain about their unique and recently launched personal music service: Personalised Music Television. Xite was the only Dutch company on stage.

In their view this is the future of music television, in the changing face of watching linear television. Personalised Music Television allows users to create their own music channel by liking and adding videos of their choice with the help of the remote control.

In 2006, Xite founder Derk Nijssen created a new kind of music television station: Xite. Covering the complete spectrum of music television consumption, Xite offers both traditional linear TV, as well as a responsive service that allows users to personalize their station according to their preferences: My Xite.