XITE welcomes CCO Sietze Rademaker and CFO Dirk van den Esschert


From left to right : Derk Nijssen, Cees Honig, Sietze Rademaker and Dirk van den Esschert.

XITE recently appointed Sietze Rademaker (35) and Dirk van den Esschert (45) as Chief Commercial Officer (CCO) and Chief Financial Officer (CFO). By strengthening its team, the largest music TV channel in the Netherlands aims to further boost its international expansion. XITE’s other members are Cees Honig (COO) and founder Derk Nijssen (CEO).

Rademaker: “My main goal is to develop XITE products that will reach an even larger audience on TV, mobile and online. I’ll also focus on realising XITE’s international ambitions.”

Van den Esschert: “My main task is to prepare XITE financially for international growth.”

Derk Nijssen, CEO of XITE: “We are very pleased that we have been able to attract Sietze and Dirk. We are now ready for the next step.”

About Sietze Rademaker:
After studying law in Amsterdam, Rademaker set up the publishing and licensing department at Massive Music, one of the world’s largest producers of music for video. In recent years, Rademaker was partly responsible for the Dutch launch of music service Spotify.

About Dirk van den Esschert:
Van den Esschert studied Economics in Rotterdam. He has gained extensive financial and international experience at Waterland Private Equity, PwC, KPN and A-Film Distributions.