Xite On Demand expands its range with Warner Music

800px-Warner_Music_Group_logoThe videos of Warner Music are now available through ‘Xite On Demand’. Warner Music is the last of the three music majors who joins the music channel.

Derk Nijssen, CEO of Xite, is happy with the deal: “The catalog of Warner is of great value to us.” Martin Jessurun, President Warner Music Benelux, adds: “For music video is playing a leading role for many years. Xite is a local partner with a broad range that continues to renew itself. ”

Xite is included in the basic subscription of UPC, KPN and Ziggo. In addition to a number of Xites own shows, users can watch the latest music videos, releases, playlists and specials on ‘Xite On Demand’.

The music channel covers a range of 5.8 million households and quotes to be the biggest music TV channel of The Netherlands. Xite also broadcasts in Belgium  since 2011 via Telenet where their shows reach 1.6 million households.